Conversion Recovery
From Data Point to Optimized User Flow
A three-stage, data-driven approach: I combine quantitative click paths with established usability benchmarks and direct user feedback to precisely eliminate conversion killers.
Click Path & Analytics Analysis
Focus: Review of existing analytics data (e.g., Google Analytics or Umami) for concrete drop-offs and abandonment patterns in business-critical user flows.
Goal of this phase: Identification of the exact points in the funnel where users abandon the journey, without guessing at causes.
Established Benchmarks (SUS & VisAWI)
Focus: Collection of established usability and aesthetics metrics from identified users via targeted surveys (e.g., including discount incentives).
Goal of this phase: Measurement of perceived interaction quality (SUS) and visual trust building (VisAWI) as an objective comparison basis.
User Flows & User Stories
Focus: Modeling user flows as sequence diagrams in PlantUML to precisely localize weak points.
Goal of this phase: Translation of direct user insights into minimal, cost-efficient adjustments and developer-friendly user stories.
Conversion problems are often workflow problems
A drop-off in the funnel is rarely an isolated design issue. Most often, users abandon because the entire flow does not match their expectations — too many decisions, unclear feedback, cognitive friction. I identify these breaking points in the context of the complete workflow.
From data point to complete workflow
Analytics shows where users drop off. Only by looking at the full user flow do we see why. I model workflows as sequence diagrams and translate insights into targeted, cost-efficient adjustments.
Cognitive relief as a conversion lever
The more complex a decision process, the more every reduction of uncertainty counts. I remove friction from critical flows — not through cosmetic changes, but through clearer structures and better feedback.
The 3-Level Package Structure
From a quick quick audit to continuous optimization in live operation – choose the right scope for your digital product.
Conversion Quick Audit
Quickly uncovering the biggest drop-off hurdles.
Umfang:
- Review and analysis of existing analytics data (Analytics / Umami)
- Identification of the most critical abandonment points in the funnel
- Documentation of 3–5 main problems as a short report
Zielgruppe:
E-commerce or SaaS operators with noticeable drop-offs who need quick starting points.
Full UX & Benchmarking Package
Comprehensive diagnosis from quantitative data and established benchmarks.
Umfang:
- Complete click path and analytics analysis
- Collection & evaluation of established metrics (SUS & VisAWI)
- Creation of PlantUML sequence diagrams for error localization
- Handover of developer-friendly user stories
Zielgruppe:
Companies that want to fundamentally optimize existing product flows and hand their dev team clear tasks.
Continuous Conversion Optimization
Ongoing monitoring and step-by-step optimization in live operation.
Umfang:
- Monthly or quarterly monitoring of click paths and SUS/VisAWI values
- Regular updating of sequence diagrams
- Refinement of user stories for ongoing development
Zielgruppe:
Digital products with continuous traffic that want to sustainably improve their conversion rate.
FAQ: Conversion Recovery
Transparent answers on effort, methodology, and return.
What distinguishes this from a usability screening?
A usability screening only looks at the clickability and readability of individual elements. My UX analysis combines click path data from analytics with qualitative data to understand the motivation behind the entire user flow and optimize it in a targeted way.
From when does conversion recovery pay off (ROI)?
The investment pays off as soon as the expected additional revenue from conversion optimization exceeds the analysis costs. The decisive factors are your current abandonment rate, margin, and the leverage from removing the hurdles.
Do additional license costs for tools arise?
No. There are no license fees. Infrastructure costs are fairly based on the required server traffic (small systems pay less, data-intensive systems more).
How is GDPR compliance ensured?
Both the surveys with SUS/VisAWI and the tracking via Umami process no personal data whatsoever. All tools are 100% GDPR-compliant and also work behind logins or firewalls.